Category: DSP

Brand Lift Study Setup On DV360: The 2026 Blueprint

Table Of Content:  What is Brand Lift Study Why BLS Fails Brand Lift Study Setup On…

Mastering DV360 A/B Test & Experiment All You Need to Know

Table of content: Requirement for A/B test on DV360 How to set up DV360 A/B Test…

DV360 CPA Optimization: 13 Expert Strategies to Lower Costs

Table of Contents: Pre-Launch Checklist for CPA Campaign DV360 Optimization For CPA Campaign As a programmatic…

Optimize DV360 Campaigns for CPM: 7 Proven Strategies for 2026

Programmatic media buying and upper-funnel campaigns (brand awareness campaign) are a perfect match—a sentiment shared by…

Mastering DV360 Pacing Optimization Strategy For PMP & OMP IO

Note: This guide is written assuming you have some familiarity with DSPs or programmatic advertising, not…

CM360 vs DV360 Discrepancy Why Numbers Don’t Match ?

I still remember the first time one of my team members came to my desk, looking…

Brand Safety Programmatic

Brand-Safety-programmatic

Table Of Contents: Consider this scenario, you want to promote your brand on the Internet. But,…

Challenges of Creating Line Items on Amazon DSP

create line item on Amazon DSP

How to create a Line item on Amazon DSP:  You must create an order before you…

The Secret to Lower CPA in Programmatic: DV360 Optimized Targeting

Are you still holding onto the myth that programmatic buying is only for “top-of-funnel” brand awareness…

How to create an Order On Amazon DSP

Creating an order on the Amazon DSP is very straightforward even if you use it for…