Google Ads · eCommerce
Stoett.com
Retractable screens & outdoor living, USA
11.5x return on ad spend
53% more revenue on 13% less ad spend.
- Revenue from ads ▲ 53%
- Ad spend (lower is better) ▼ 13%
- Return on ad spend ▲ 76%
What changed: rebuilt Performance Max on a cleaned-up Merchant Center feed, moved it to target-ROAS bidding, and pulled budget out of the segments buying clicks instead of buyers.
12 months (Sep 2025–Aug 2026) vs the 12 before



