Note: Yahoo DSP Fundamental Certification Exam Answer 2026 is in bold in the options provided. 

Question 1. How does Yahoo DSP improve supply efficiency?
  • By only using Yahoo-owned inventory
  • By using Yahoo Backstage to connect directly with trusted publishers and reduce extra steps
  • By focusing only on open exchange inventory
  • By relying only on third-party data
Question 2. Yahoo Blueprint, built on 20+ years of investment, is our that powers key features across the
entire campaign lifecycle.
  • Planning widget
  • Al engine
  • Creative design tool
  • Magic eight ball
Question 3. Which of the following is applicable to Yahoo Backstage?
  • Direct-to-publisher access to premier CTV
  • Standard display, and video inventory
  • Open web’s largest MFA-free supply source
  • Largest CTV direct-to-publisher solution in the market
  • All of the Above
Question 4. What’s a critical challenge that Unified TV solutions help advertisers overcome when running
both linear and CTV campaigns?
  • Guaranteeing identical ad delivery times across all devices
  • Optimizing reach and frequency to reduce waste
  • Filming engaging content
  • Finding the remote control between ad breaks
Question 5. What is the correct platform hierarchy in the DSP?
  • Seat = Campaign – Package = Line item > Creative
  • Advertiser = Campaign » Package » Line item = Creative
  • Seat = Advertiser = Campaign = Package – Line item
  • Advertiser = Seat – Campaign > Package – Line item
Question 6. Inventory Groups allow you to save groups of Exchanges and/or
Deals under the Advertiser Level for targeting or blocking at the line-level.
  • True
  • False
Question 7. In addition to Yahoo contextuals, which third-party contextual vendors are integrated with the
Yahoo DSP?
  • Yahoo only offers proprietary contextuals
  • Integral Ad Science, Double Verify, the IAB, and more
  • Integral Ad Science and Doubleverify only
  • ComScore and Nielsen
Question 8. Which of the following are benefits of placing pixels on your brand’s website?
Select the two correct response
  • Access the Yahoo Search and Mail data
  • Creating a purchase receipt audience
  • Retargeting users or track conversions on site
  • Use pixels as a seed audience to build Predictive and Lookalike Audiences
Question 9. How do you enable Packages?
  • Select the “Packages” toggle when first building your Campaign Packages are automatically enabled under every campaign
  • Reach out to your Yahoo representative to enable these for you
  • Select the “Enable Packages button when building your Advertiser
Question 10. True or False: The Bulk Import/Export Tool allows advertisers to create, QA, and edit
Campaigns, Packages, Lines, and Bid Multipliers in one single, Excel worksheet.
  • True
  • False

Question 11. Bulk creative upload works for which of the following channels:

  • Display, Video
  • Display, CTV. Native
  • Display CTV. Digital Out of Home
  • All channel types are supported
Question 12. What happens when Budget Distributor is applied to a Package?
  • Bid multipliers should be adjusted
  • The DSP will auto-allocate budget to higher performing lines
  • Your package will deliver as fast as possible
  • Packages will suggest budget recommendations where to manually shift budget
Question 13. You just launched a Deal ID and are having issues with scale and delivery
Which line level tool can help you investigate the deal?
  • The Bidding Tab
  • Report Builder
  • Deal Troubleshooter
  • Campaign Report
Question 14. Within the same line, your 300×250 creative is outperforming the 728×90
Without removing the 728×90 completely or creating a new line item for that creative, which tool could you
use to increase delivery on the higher performing ad size?
  • Bid Multipliers
  • Campaign Report
  • Bulk Import/Export
  • Report Builder
Question 15. Which of the following is a true statement about Campaigns:
  • It is mandatory to set a frequency cap at the campaign level
  • You can run lines with different channel types under the same campaign
  • Pacing is controlled at the campaign level
  • Packages are automatically enabled for every campaign
Question 16. Which of the following statements about Hard and Soft goals is correct?
  • Hard goals prioritize delivery, while Soft goals will prioritize line performance over line delivery
  • Hard goals prioritize meeting or beating the target price, while Soft goals prioritize delivery
  • A Soft or Hard goal will have no effect on pacing or performance
  • None of these statements are true
Question 17. True or False: If schedules are enabled at the campaign level, you can also enable schedules
for packages and/or lines.
  • True
  • False
Question 18. True or False: When uploading email lists into Audience Builder, the DSP can match non-
Yahoo email addresses to users identified by the DSP.
  • True
  • False
Question 19. Which audience type can you use if you want to retarget users who were served an
impression on CTV lines?
  • Predictive Audiences
  • Lookalike Audiences
  • Device ID Lists
  • Re-Engagement Audiences

Question 20. If you want to find users who purchased a video game console in the past year, whicaudience type could you utilize?

  • Point of Interest
  • Search Keyword
  • Purchase Receipts
  • Predictive Audiences built off a site conversion pixel
Question 21. Which audience type allows you to target users based on their location?
  • Lookalike Audiences
  • Device ID Lists
  • Point of Interest (POl) Audiences
  • Purchase Receipt audiences
Question 22. Which audience type is best suited for performance advertisers and driving conversions?
  • Predictive Audiences
  • Yahoo Standard Audiences
  • Purchase Receipts
  • Lookalike Audiences

Question 23. You want to find more users who exhibit similar behaviors and habits to an existing audience.
Which audience would work best?

  • Yahoo Standard Audiences
  • POl Audiences
  • Mail Domain Audiences
  • Lookalike Audiences
Question 24. Which tool allows you to view details of an audience segment. including gender, age
distribution, device breakdown and more?
  • Audience Details
  • The Unified TV Report
  • Campaign Explorer
  • Report Builder
Question 25. What are the two types of Yahoo Standard Audiences?
  • Tailored and Mail Domain
  • Demographic and Lifestyle
  • Interest and Household & Lifestages
  • Co-Branded and First Party
Question 26. Which of the following scenarios are applicable ways to mix and match your audiences in
Composite Audiences?
  • Combine a Yahoo Interest Audience and exclude a Pürchase Receipt Audience of your advertisers competitor brands to find new prospects for your brand
  • Use “and” logic with your imported first party audience and another relevant audience to fine tune your targeted users
  • Layer a Conversion Pixel audience and a Purchase Receipt audience to find the overlap of users with Yahoo emails
  • All of the Above
Question 27. Where can you find always-on deals that are available to all advertisers?
  • The ‘Exchanges and Deals tab under Line Targeting
  • The Public Deals tab
  • Registered Deals Dashboard
  • Deal Agreements
Question 28. Where can you discover and access our catalog of premium owned and operated and third-
party inventory, including homepage takeovers and sponsorships?
  • Public Deals
  • Apps and Site Lists
  • Guaranteed Deals
  • Inventory Storefront
Question 29. How do Programmatic Guaranteed deals differ from standard Deal IDs?
  • You cannot edit audience targeting on standard Deal IDs once you set them live.
  • You cannot run conversion pixels with Programmatic Guaranteed deals
  • Programmatic Guaranteed deals are negotiated upfront with required spend and targeting parameters
  • Deal IDs have required minimum spend
Question 30. Once Programmatic Guaranteed deal negotiations are finalized, where in the DSP can you
review and accept the deal?
  • Inventory Storefront
  • Guaranteed Deals
  • The Public Deals tab
  • No action is required
Question 31. Which of the following is required information when you map a deal in the Registered Deals Dashboard?
  • Deal ID
  • Exchange name
  • Deal Name
  • All of the above

Question 32. Which of the following are benefits of the Digital-Out-Of-Home

Planner tool? Select the three correct responses

  • Find relevant screens when planning Digital-Out-Of-Home (DOOH) campaigns
  • Build customized audiences based on your selections
  • Export screen data to CSV file to plan and refine targeting
  • Request recommendations and receive Deal IDs for DOOH campaigns
Question 33. True or False: You can use Omniscope to discover best performing inventory sources, forecast
estimated bid requests against your Deal IDs, and push targeting changes directly to your lines.
  • True
  • False

Question 34. Which tool allows you to easily build, schedule, and download custom reports?

  • Campaign Report
  • Report Builder
  • Omniscope
  • Audience Insights