Note: The answer for each question is in bold 

1. Question: Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files.You find an error. What setting could be causing it?

  • There’s an SDF with rows for both editing and removing line items.
  • There’s an SDF for modifying inventory sources.
  • There’s a single SDF with both line item and insertion order rows.
  • There’s an SDF with 100 line items in a single file.

2. Question: Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?

  • They should set up custom bidding.
  • They should set up instant reporting.
  • They should set up attribution modeling.
  • They should set up conversion tracking.

3. Question: Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

  • Global site tag
  • Counter tag
  • Any floodlight tag
  • Sales tag

4. Question: Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?

  • Marketplace has premium inventory for both mobile web and mobile in-app inventory.
  • App-ads.txt protects publishers and advertisers from fabricated mobile in-app and mobile web inventory.
  • Creative dimensions work for mobile web and mobile in-app inventory together.
  • App collections are available for both mobile web and mobile in-app inventory.

5. Question: If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?

  • You should create an instant report.
  • You should create a basic report.
  • You should create a keyword report.
  • You should create an offline report.

6. Question: In what Display & Video 360 scenario does it make sense to use inventory packages?

  • A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
  • A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.
  • For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.
  • A computer company is aware of possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.

7. Question: What statement describes the difference between blocklists and sensitive categories in Display & Video 360?

  • Applying a blocklist limits the number of available impressions, but applying sensitive categories doesn’t cause any limitations.
  • Applying sensitive categories limits the number of available impressions, but applying a blocklist doesn’t cause any limitations.
  • You can modify a blocklist, but you can’t modify sensitive categories.
  • You can modify sensitive categories, but you can’t modify a blocklist.

8. Question: You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?

  • Advertiser level
  • Line item level
  • Insertion order level
  • Campaign level

9. Question: How can you perform a bulk creatives upload in Display & Video 360?

  • By using a spreadsheet template, the Display & Video 360 API, or by uploading the creatives directly into Display & Video 360.
  • By using a structured data file or a spreadsheet template in Display & Video 360.
  • By using Display & Video 360 to upload the creatives directly.
  • By using the Display & Video 360 API or a spreadsheet, as there’s no option to upload creatives directly into Display & Video 360.

10. Question: While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?

  • Audience Composition report
  • Reach Overlap report
  • Floodlight report
  • Inventory Availability report

11. Question: You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

  • Maximize clicks
  • Active View
  • Maximize conversions
  • Custom bidding

12. Question: Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?

  • Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
  • Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
  • Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
  • Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.

13. Question: You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

  • Programmatic Guaranteed deal or Preferred deal
  • Open Auction deal or Private Auction deal
  • Private Auction deal or Preferred deal
  • Open Auction deal or Programmatic Guaranteed deal

14. Question: Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?

15. Question: You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

  • Active View
  • Custom bidding
  • Maximize conversions
  • Maximize clicks

16. Question: You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?

  • $5.00
  • $10.00
  • $9.99
  • $10.01

17. Question: You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

  • Ad Canvas and Campaign Manager 360
  • Google Web Designer and Campaign Manager 360
  • Ad Canvas and Google Web Designer
  • Google Web Designer and Search Ads 360

18. Question: You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

  • Maximize clicks
  • Active View
  • Maximize conversions
  • Custom bidding

19. Question: In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?

  • You want to measure your creatives’ performance against your goals.
  • You want to build creatives and directly upload to Display & Video 360.
  • You want to customize your creatives for mobile apps.
  • You want to customize each of your creatives within your campaign.

20. Question: Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?

  • Flipbook
  • Native
  • Swirl
  • Parallax

21. Question: You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

  • Check for incoming bid requests.
  • Check for potential reach issues.
  • Check the line item for potential targeting issues.
  • Check that your deal complies with publishers.

22. Question: Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?

  • Audience module
  • Creative module
  • Report module
  • Inventory module

23. Question: You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?

  • $5.01
  • $5.00
  • $4.00
  • $4.01

24. Question: A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?

  • Within their line item settings
  • Within their specific audience settings
  • Within their campaign settings
  • Within their insertion order settings

25. Question: Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?

  • Custom affinity audience
  • Target audience
  • Lifestyle audiences
  • Custom intent audiences

26. Question: Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?

  • You can’t modify targeting for mobile in-app inventory at the line item level.
  • You can’t modify existing line item targeting at the insertion order level.
  • You can’t modify targeting once the campaign has line items assigned.
  • You can’t modify insertion order targeting at the line item level.

27. Question: Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?

  • Optimize for clicks
  • Optimize for completions
  • Optimize for conversions
  • Optimize for time spent on-screen

28. Question: Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?

  • One of the ads was created in Ad Canvas.
  • One of the source files is in MP3 format.
  • One of the source files is in WAV format.
  • One of the ads is missing a companion creative.

29. Question: Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?

  • Open Auction
  • Private deals
  • Private Auction deals
  • Programmatic Guaranteed

30. Question: You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?

  • Creative module
  • Campaign module
  • Inventory module
  • Report module

31. Question: What would you use the Intelligence Panel for in Display & Video 360?

  • You’re running a campaign and want to upload a single creative to multiple line items.
  • You’re looking to forecast impression levels for a new campaign coming next month.
  • You’re running a campaign and want to see which insertion order is under-pacing.
  • You’re negotiating a deal and want to choose the most relevant inventory for your campaign.

32. Question: You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

  • Viewability targeting
  • Optimized targeting
  • Demographic targeting
  • Device targeting

33. Question: Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

  • The Brand Lift report can’t show up instantly in Display & Video 360
  • Brand Lift can’t be measured for audio ads.
  • Display & Video 360 can’t support Brand Lift measurement.
  • Brand Lift can’t be measured for Programmatic Guaranteed deals.

34. Question: Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?

  • Partner & Advertiser
  • Line item & Campaign
  • Campaign & Partner
  • Insertion order & Campaign

35. Question: Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?

  • Programmatic Guaranteed deal
  • Preferred deal
  • Private auction deal
  • Open auction deal

36. Question: Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?

  • Via representatives from Display & Video 360
  • Via advertisers
  • Via publishers
  • Via both advertisers and publishers

37. Question: You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

  • See if the line item has multiple targeting assigned.
  • Review the campaign-level targeting.
  • Use the Deal Troubleshooter.
  • Contact the publisher.

38. Question: What’s the definition of Display & Video 360 as a product?

  • A product that allows advertisers to buy digital inventory and manage campaigns.
  • A product that allows website owners to track, manage, and report data on their website traffic.
  • A product that allows publishers and media owners to manage the inventory they offer.
  • A product that allows advertisers to store and deliver their ads to a publisher’s webpage.

39. Question: Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

  • The Brand Lift report can’t show up instantly in Display & Video 360
  • Brand Lift can’t be measured for audio ads.
  • Display & Video 360 can’t support Brand Lift measurement.
  • Brand Lift can’t be measured for Programmatic Guaranteed deals.

40. Question: Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?

  • Programmatic Guaranteed deal
  • Preferred deal
  • Private auction deal
  • Open auction deal

41. Question: An advertiser participates in a private auction. What happens if their bid isn’t the highest?

  • The advertiser will automatically win the auction.
  • The deal is automatically canceled for the advertiser.
  • All impressions go to the advertiser with the highest bid.
  • The advertiser still receives half the deal impressions.

42. Question: Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?

  • Set the campaign to run ads that are 15-, 30-, and 60-seconds long.
  • Set up the campaign to add brand safety targeting to all line items.
  • Set the campaign to limit the inventory to a particular device.
  • Set the campaign to purchase CTV app inventory through both deals and open auction.

43. Question: What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

  • Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
  • Viewable view-through conversions (VTCs) can only be enabled on a last interaction attribution model.
  • Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
  • Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.

44. Question: You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?

  • Same-device measurement
  • Cross-environment conversions
  • Conversion tracking
  • Open measurement software development kit (SDK)

45. Question: What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?

  • In-stream video ads
  • Responsive ads
  • Data-driven ads
  • Native ads

46. Question: Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

  • It allows you to decrease impressions in certain regions.
  • It allows you to increase ad exposure to the same users.
  • It allows you to reinvest your budget to reach new users.
  • It allows you to decrease your unique reach.

47. Question: What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?

  • 320 x 50 \n320 x 480\n300 x 250\n728 x 90\n768 x 1024
  • 160 x 600\n320 x 50 \n320 x 480\n336 x 280\n728 x 90
  • 320 x 50 \n320 x 480\n336 x 280\n728 x 90\n768 x 1024
  • 120 x 600\n320 x 50 \n320 x 480\n300 x 250\n728 x 90
    or
  • 120 x 600 320 x 50 320 x 480 300 x 250 728 x 90
  • 160 x 600 320 x 50 320 x 480 336 x 280 728 x 90
  • 320 x 50 320 x 480 336 x 280 728 x 90 768 x 1024
  • 320 x 50 320 x 480 300 x 250 728 x 90 768 x 1024

48. Question: Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

  • Digital content labels, sensitive categories, and invalid traffic
  • Digital content labels, sensitive categories, and general categories
  • Digital content labels, sensitive categories, and advertising review
  • Digital content labels, advertising verification, and invalid traffic