Note: The answers are in Bold text

Question 1. Which of the following best describes asset-based creative (ABC) for display ads?

  • Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads.
  • The ad experience is constructed using ASIN details from the product detail page.
  • Traffics shoppers to an Amazon store page and uses only advertiser’s uploaded ad components to create in-feed native or responsive standard display.
  • Traffics ad viewers to any website and uses advertiser’s uploaded ad components or responsive standard display ads.

Question 2. Gerald is writing copy for their upcoming display campaign to promote their new sunscreen. Which copy would meet policy requirements?

  • “Learn more about our sunscreen”
  • “Hurry! Limited supply!”
  • “Number 1 sunscreen in the USA”

Question 3. Which of the following best describes brand safety pre-bid targeting?

  • Advertisers can choose which categories to reach based on their own brand safety requirements
  • The context within which the ad appears
  • Viewability of the ad

Question 4. What is the primary purpose of a demand-side platform (DSP)?

  • To provide automated, centralized media buying from multiple ad exchanges and supply-side platforms
  • To enable advertisers to bid on and execute ad buys across a single ad exchange
  • To determine audience segments and content to target for advertising campaigns

Question 5. Bhindi runs ads for a brand that does not sell products or services in the Amazon store. They want to include pricing or savings for a static banner display ad. What must they do to ensure this creative is compliant with Amazon Ads guidelines and acceptance policies?

  • Pricing or savings claims can be located in static banners only if the pricing or savings claims are the same in the clickthrough destination
  • Pricing or savings claims can be located in static banners regardless of where the clickthrough link leads
  • They cannot include any pricing or savings details if they do not sell in the Amazon store

Question 6. Why does Amazon DSP prioritize clicks over views when assessing attribution?

  • Clicks are easier to measure
  • Views are less likely to occur in the 14-day attribution window, so clicks are prioritized
  • Clicks signal a stronger intent than a view

Question 7. How does Amazon DSP connect advertisers to first-party and third-party publishers?

  • Amazon DSP connects advertisers to first-party and third-party publishers through direct integrations with supply-side platforms and ad exchanges
  • Amazon DSP requires advertisers to manually negotiate with first-party and third-party publishers to buy ad inventory
  • Amazon DSP does not connect advertisers to publishers, it only provides a platform for advertisers to manage their own direct relationships with first-party and third-party publishers

Question 8. Zoya is analyzing their recent campaign, and notice that certain supply sources are performing better than others across key metrics. What would be the best way to optimize their campaign?

  • Reduce the number of audiences on the campaign
  • Remove underperforming supply sources or sites
  • Increase their bids on the underperforming supply sources

Question 9. Which is the most significant benefit of using Amazon DSP for brands that do not sell their products in the Amazon store?

  • Access to reporting on e-commerce metrics
  • Reach incremental audiences by serving ads across a wide network of websites and apps
  • Re-engage shoppers who recently viewed a brand’s product detail pages

Question 10. Which of the following best describes brand halo?

  • Brand halo expands conversion attribution to all ASINs that have the same brand name(s) as the ASINs associated to the purchases
  • Brand halo only assesses conversion attribution of ASINs promoted in a campaign
  • Brand halo helps you understand which audiences are most likely to engage with your brand

Question 11. Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use e-commerce display ads for this?

  • It is typically the highest performing ad type regardless of category
  • eCommerce display ads are best at driving consideration
  • This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page

Question 12. What is the benefit of using “Prioritize KPI target” when setting up bidding priority during campaign setup?

  • Generates bids based on the predicted value of the impression as well as the how the campaign is pacing to its flight budget
  • Generates bids based on the predicted value of the impression, how the campaign is performing against its Target KPI, and how it’s pacing against its flight budget
  • Generates bids based on how the campaign is pacing against its flight budget

Question 13. What is the primary benefit of the real-time capabilities of a demand-side platform (DSP) in programmatic advertising?

  • The large volume of bid requests processed by the DSP from a single inventory source
  • The ability to serve ads based on algorithms that target audiences on a one-to-one basis
  • The efficient allocation of advertising budgets across a single ad exchange and SSP

Question 14. Which of the following best describes responsive e-commerce creative (REC)?

  • Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads. The ad experience is constructed using ASIN details from the product detail page.
  • Traffics ad viewers to any website and uses advertiser’s uploaded ad components or responsive standard display ads.
  • Traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components or assets to create in-feed native or responsive standard display.

Question 15. Which of the following is best described as measurement of aggregated audience interactions with ads that have contributed to an advertiser’s goal?

  • Conversion attribution
  • Custom reporting
  • Attribution window

Question 16. Romane noticed their display campaign had a high detail page view rate, but low conversion rate. This most likely indicates that:

  • Shoppers are not moving from consideration to conversion
  • Shoppers are not moving from conversion to loyalty
  • Shoppers are not moving from awareness to consideration

Question 17. Video ads purchased on Amazon DSP includes which of the following formats?

  • Online video (OLV) ads and Streaming TV ads (Prime Video ads, Twitch, Fire TV Channels, Freevee, etc.)
  • Streaming TV ads (Prime Video ads, Twitch, Fire TV Channels, Freevee, etc.)
  • Sponsored TV

Question 18. Audiences that allow you to reach shoppers who view content on Prime Video, IMDb, Twitch, and Kindle, are best described as:

  • Advertiser audiences
  • Media audiences
  • Retail audiences

Question 19. Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.

  • True
  • False

Question 20. Which best describes brand halo conversion?

  • Conversions of promoted ASINs
  • Conversions of non-promoted ASINs within the 14-day attribution window
  • Conversions of all brand ASINs outside of the 14-day attribution window

Question 21. Programmatic advertising uses software to automate the process of buying and selling digital ad inventory through real-time auctions.

  • True
  • False

Question 22. Which of the following best describes invalid traffic for Amazon DSP campaigns?

  • The context within which the ad appears
  • The practice of filtering out egregious content that does not meet the content adjacency policy
  • Fraudulent, involuntary, non-human, duplicate, or otherwise illegitimate as defined in the Media Rating Council’s (MRC) IVT guidelines

Question 23. Where on Amazon DSP can advertisers explore and select the best creative assets to optimize their campaigns?

  • Custom reporting
  • Creative gallery
  • Advertising console

Question 24. For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions.

  • True
  • False

Question 25. You are working on a new display ad and want to add a custom image. What is the maximum word count allowed in a custom image?

  • 10
  • 20
  • 5

Question 26. Where can audio ads purchased with Amazon DSP run?

  • Third-party-owned traditional audio and podcast inventory
  • Amazon-owned and third-party-owned traditional audio and podcast inventory
  • AM radio only

Question 27. To create a custom report focused on segmentation analysis, which of the following dimensions would you select when generating your report?

  • Audience
  • Inventory
  • Products

Question 28. Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand’s offerings. Using Amazon DSP, what would you recommend?

  • Run a video campaign with demographic to reach the broadest audience, excluding those who purchased from the brand in the last 365 days
  • Run an audio campaign focused on reaching audiences that use Subscribe&Save on their brand’s top seller
  • Run a display campaign to reach shoppers that did not view their product detail pages

Question 29. Which of the following best describes Amazon Ads guidelines and policies around claims?

  • Cannot be older than 24 months
  • Cannot be older than 18 months and must come from a reputable source
  • Cannot include any claims in ad creative

Question 30. Which of the following best describes a common use case for Amazon Ad Tag (AAT)?

  • Place AAT on your website to create custom audiences based on website visits
  • Use AAT in place of campaign re-marketing audiences to achieve campaign goals
  • Place AAT on your Brand Store page to create custom audiences based on Brand Store visits

Question 31. Which best describes the benefit of running cross-device campaigns?

  • Running ads on multiple device types helps drive traffic to your Brand Store
  • Running ads on multiple device types helps you identify which audiences are most relevant to a campaign
  • Running ads on multiple device types extends your reach and ensures that you meet your audiences where they are already spending their time online

Question 32. Which type of goals do Performance+ campaigns best support?

  • Conversion
  • Loyalty
  • Awareness

Question 33. Which best describes the benefit of using the Discovery tab in Amazon DSP?

  • Enables you to easily filter and find the most relevant off-the-shelf or custom deals based on your campaign criteria
  • Enables you to identify high-performing creative
  • Enables you to discover the optimal bid for a campaign

Question 34. Which metric would best reflect success in driving loyalty?

  • Impressions
  • Add to cart
  • Subscribe and Save

Question 35. Which metric would best reflect success in driving awareness?

  • Impressions
  • Clicks
  • Add to cart
    or
  • Clicks
  • Reach and Frequency
  • Add to cart

Question 36. What time unit breakdowns are available for campaigns with custom reporting?

  • Daily only
  • Daily, day-of-week, and monthly
  • Summary, daily, day-of-week, monthly, weekly (Sunday to Saturday)

Question 37. Which of the following best describes the conversion rate?

  • Number of Subscribe and Saves divided by the number of purchases
  • Number of impressions divided by the number of clicks
  • Number of impressions divided by the number of purchases
    or
  • Number of impressions divided by the number of clicks
  • Number of Subscriptions and Saves divided by the number of purchases
  • Number of purchases or conversions divided by the number of impressions

Question 38. Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.

  • True
  • False

Question 39. Display ads purchased with Amazon DSP can run on Amazon-owned inventory and third-party inventory in both desktop and mobile environments.

  • True
  • False

Question 40. Jack and Jill want to run an ad with copy that reads “Learn more about our brand”. Is this copy compliant with policy?

  • True
  • False

Question 41. Which Amazon DSP service model allow advertisers to create campaigns on their own and without insertion orders?

  • Neither self-service or managed service
  • Managed service
  • Self-service

Question 42. Which Amazon DSP service model provides full programmatic campaign management and is billed using an insertion order?

  • Managed service
  • Self-service
  • Both managed service and self-service models

Question 43. Amazon Publisher Direct (APD) provides advertisers direct access to a vast number of premium ad formats (connected TV (CTV), video, and display) and publishers around the world.

  • True
  • False

Question 44. Which of the following best describes “Prioritize spending full budget, while maximizing performance” when setting bidding priority during campaign setup?

  • Prioritizes bidding based on achieving your Target KPI with a secondary priority of full budget delivery
  • Prioritizes bidding based on full budget delivery with a secondary priority of maximizing the campaign’s Goal KPI
  • Prioritize bidding based on full budget delivery in the shortest time possible

Question 45. Which metric would best reflect success in driving consideration?

  • Subscribe and Save
  • Impressions
  • Detail page view rate

Question 46. Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular apps and third-party websites.

  • True
  • False

Question 47. KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads “Hurry, buy now!” Is this compliant with Amazon Ads guidelines and acceptance policies?

  • True
  • False

Question 48. Danbi noticed their display campaign had high impressions, but did not receive many views. This most likely indicates that:

  • Shoppers are not moving from consideration to conversion
  • Shoppers are not moving from awareness to consideration
  • Shoppers are not moving from conversion to loyalty

Question 49. What is the standard attribution window for Amazon DSP?

  • 14 Days
  • 7 Days
  • 21 Days

Question 50. Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.

  • Entity, Advertiser, Order, Line item, Creative
  • Advertiser, Entity, Line Item, Order, Creative
  • Creative, Order, Advertiser, Line item, Entity