Note: The answers are in bold letters

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Question 1. What is the primary benefit of the budget optimization feature in Amazon DSP campaigns?

  • Ensures the campaign budget is spent effectively by dynamically allocating funds to the best performing line items
  • Enables advertisers to opt out specific line items from the manual budget optimization
  • Allows advertisers to manually control the budget allocation across a group of line items

Question 2. What is a key benefit of the user interface offered by Amazon DSP?

  • Limited access to optimization tools for troubleshooting
  • Availability of industry-standard format templates for quick and easy campaign and creative setup
  • Complicated workflow for campaign management

Question 3. What Amazon DSP feature allows advertisers to improve their campaign performance by automatically adjusting bids based on the predicted likelihood of a user converting?

  • Amazon Publisher Direct
  • Goal-based bidding
  • Bid optimization models

Question 4. Anand is considering using Amazon Publisher Direct (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?

  • Incorporating diverse inventory sources and supply into a campaign increases the likelihood of reaching relevant audiences wherever they are spending their time online
  • Using APD and third-party exchanges, they can run display ads that appear in placements in the Amazon store
  • Incorporating diverse inventory sources and supply into a campaign increases the likelihood of winning bids

Question 5. What is a key feature of Amazon DSP that allows advertisers to reach a wide range of audiences?

  • The access to Amazon’s modeled audiences, their own audiences via Amazon Marketing Cloud (AMC), and 3P audiences
  • The ability to buy display, video, and audio ads programmatically across multiple channels
  • The availability to sell in the Amazon store and on other third-party websites

Question 6. Which of the following is best described as a creative that traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components?

  • Brand store creative (BSC)
  • Component-based creative (CBC)
  • Responsive e-commerce creative (REC)

Question 7. What breakdowns are available in custom reports to analyze inventory?

  • Advertiser, order, line item, and creative
  • Orders and line items
  • Orders only

Question 8. What are the main benefits of using Amazon DSP?

  • Programmatic advertising is more time-consuming and less efficient than traditional direct advertising
  • Programmatic advertising guarantees supply and fixed pricing, making it easier for advertisers to plan and budget their campaigns
  • Programmatic advertising allows advertisers to simultaneously bid for impressions across thousands of brand-safe websites, devices, ad formats as part of a single campaign

Question 9. Wenjing is a campaign planner at an agency. They have a client who sells car insurance and do not offer any products for sale in the Amazon store. Is this company eligible to use Amazon DSP?

  • No
  • Yes

Question 10. What can brand halo help advertisers better understand?

  • Improve understanding of how audiences engage with a brand
  • Improve understanding of how a campaign may have contributed to an overall lift in brand-wide conversion events
  • Improve understanding of how a campaign may have influenced non-ad-attributed metrics

Question 11. Ralf is looking to run a full-funnel campaign using Amazon DSP. They are planning to run a video campaign focused on driving reach and a display campaign using ASIN retargeting to drive conversions. What type of campaign would you recommend to further support this strategy?

  • Display campaign using views remarketing audiences to reach shoppers that previously viewed product detail pages
  • Display campaign using lifestyle and in-market audiences to help drive consideration for their brand
  • Display campaign using demographic audiences to reach a wide audience

Question 12. Which of the following best describes traffic quality for Amazon DSP campaigns?

  • Ensuring ads do not appear in places that are not brand safe
  • The validity of ad traffic, focusing on who generated the traffic and how it’s generated, ensuring that traffic is generated legitimately by humans, and not by bots
  • Viewability of the ad

Question 13. Which of the following are best described as components supplied by the advertiser, or pulled directly from the product detail page, to automatically generate creative variants using the ad components, such as a headline, description, and image?

  • Audio ads creative
  • Creative gallery
  • Component-based creative

Question 14. What is a recommended best practice for setting up Amazon DSP campaigns to improve performance?
Which metric would best reflect success in driving conversion?

  • Run cross-device campaigns by setting up separate line items for each device type
  • Focus your targeting exclusively on Amazon’s owned and operated (O&O) inventory to maximize reach
  • Consolidate all line items into a single campaign to simplify management and optimization

Question 15. Renaldo is writing copy for their upcoming display campaign to promote their new digital watches. Which copy would meet policy requirements?

  • “Explore our full catalog of watches”
  • “No time to wait for this watch!”
  • “There is no better time to buy!”

Question 16. Jiwoo is interested in growing awareness for their brand using Amazon DSP. What would be the best way for them to get started?

  • Understand their audience so they can plan campaigns to effectively to reach these groups
  • Look at their past campaign performance to assess their conversion rate
  • Invest in campaigns focused on driving detail page views

Question 17. Display ads on Amazon.com must always contain the advertiser’s brand name and/or logo.

  • False
  • True

Question 18. Jean-Pierre is looking to run a display campaign to help drive awareness for their financial services company, which does not sell products in the Amazon store. How can they use Amazon DSP to achieve their goal?

  • Create link-out campaign to their website, focused on reaching customers who recently added an item in their cart
  • Create link-out campaign to their website, focused on reaching customers who recently engaged with relevant content
  • They cannot use Amazon DSP

Question 19. Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand’s website.

  • True
  • False

Question 20. Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?

  • Create a campaign focused on views remarketing audiences
  • Create campaign using custom audience that includes a mix of in-market, lifestyle, and demographic audiences
  • Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days

Question 21. What mechanism does programmatic advertising uses to deliver the most effective ads to audiences?

  • Programmatic advertising uses workflow automation to deliver the most effective ads to audiences based on a variety of signals
  • Programmatic advertising uses manual workflows to deliver the most effective ads to audiences based on a variety of signals
  • Programmatic advertising uses workflow automation and machine learning algorithms to deliver the most effective ads to audiences based on a variety of signals

Question 22. Mak is analyzing and reviewing the inventory forecast for their recent consideration campaign, and noticed that of the ten audiences they included, in-market audiences are outperforming others. What would be the best way to optimize this campaign?

  • Remove audiences that are not performing well and focus on in-market audiences
  • Invest more budget into audiences that are underperforming to see if campaign performance improves
  • Remove supply sources that are underperforming
    or
  • Invest more budget into audiences that are underperforming to see if campaign performance improves
  • Create a new line item including the best performing audiences and activating automate budget allocation
  • Remove supply sources that are underperforming

Question 23. What are the different pricing models available for programmatic ads on Amazon DSP?

  • Only dynamic CPM (dCPM) pricing is available on Amazon DSP
  • Fixed CPM and dynamic CPM (dCPM) pricing models
  • Only fixed CPM pricing is available on Amazon DSP

Question 24. Which of the following best describes Performance+ audiences?

  • Audience segments based on demographics
  • Audience segments based on detail page views and keyword searches
  • Goal-based, predictive-audience segments created by matching conversions to Amazon first-party shopping and entertainment signals
    or
  • Goal-based, predictive-audience segments created by matching conversions to Amazon exclusive shopping and entertainment signals
  • Audience segments based on detail page views and keyword searches
  • Audience segments based on demographics

Question 25. Which statement accurately describes programmatic advertising compared to direct advertising?

  • Programmatic advertising guarantees supply and fixed pricing, making it easier for advertisers to plan and budget their campaigns
  • Programmatic advertising allows advertisers to simultaneously bid for impressions across thousands of brand-safe websites, devices, ad formats as part of a single campaign
  • Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs)

Question 26. A client is interested in implementing a comprehensive audience targeting strategy using Amazon DSP but is unsure about the available data sources. Which of the following accurately represents the complete set of audience targeting capabilities available through Amazon DSP?

  • A combination of Amazon’s modeled audiences, the advertiser’s own first-party data through Amazon Marketing Cloud (AMC), and third-party audience data
  • Integration of Performance+ predictive modeling, Amazon Publisher Direct audience segments, and automated audience optimization tools
  • A combination of Amazon Prime Video viewer data, real-time shopping signals from Amazon.com, and seasonal shopping trend analysis from Amazon retail

Question 27. Amazon DSP campaigns can link in to an Amazon destination, such as a product detail page on Amazon.com, or link out to non-Amazon destinations, such as a brand’s website.

  • False
  • True

Question 28. Display ads purchased with Amazon DSP can run on Amazon-owned inventory and third-party inventory across multiple channels, including desktop, mobile, Connected TV (CTV), and audio environments.

  • False
  • True

Question 29. Josue wants to create a display campaign that links to their Amazon product detail page. Why should they use eCommerce display ads for this?

  • It is typically the highest performing ad type regardless of category
  • This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page
  • eCommerce display ads are best at driving consideration

Question 30. KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads “Hurry, buy now!” This is compliant with Amazon Ads guidelines and acceptance policies.

  • False
  • True

Question 31. Amazon Publisher Direct (APD) only provides advertisers access to Amazon-owned and operated inventory, like Amazon.com and IMDb.

  • False
  • True

Question 32. Amazon DSP is available to both endemic advertisers (who sell in the Amazon store) and non-endemic advertisers (who do not sell in the Amazon store).

  • True
  • False

Question 33. Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular third-party apps and websites.

  • True
  • False

Question 34. Jack and Jill want to run an ad with copy that reads “Learn more about our brand”. This is compliant with Amazon Ads guidelines and acceptance policies.

  • True
  • False

Question 35. As a new advertiser concerned about brand reputation, you are planning to run a campaign using Amazon DSP and want to ensure your brand’s ads won’t appear alongside sensitive content across various media types. How does Amazon DSP address this concern?

  • Amazon DSP requires advertisers to purchase third-party brand safety verification tools
  • Amazon DSP only allows ads to run on Amazon-owned properties to maintain brand safety
  • Amazon DSP provides built-in multi-layered traffic quality and brand safety controls across trusted supply sources, with additional customizable settings available at no additional cost

Question 36. Anand is considering using Amazon Publisher Director (APD) and open internet exchanges to access more inventory sources. Which of the following best describes the benefits of this approach?

  • Incorporating diverse inventory sources and supply into a campaign increases the likelihood of reaching relevant audiences wherever they are spending their time online
  • Using APD and open internet exchanges, they can run display ads that appear in placements in the Amazon store
  • Incorporating diverse inventory sources and supply into a campaign increases the likelihood of winning bids

Question 37. A media buyer at an agency is setting up their first campaign to reach audiences watching premium TV shows and movies through Prime Video. Their client specifically wants to appear alongside popular TV series and movies. Which media type should they select in Amazon DSP?

  • Streaming TV
  • Connected TV
  • Digital Video

Question 38. Display ads purchased with Amazon DSP can run on Amazon-owned inventory and open internet inventory across multiple channels, including desktop, mobile, Connected TV (CTV), and audio environments.

  • False
  • True