You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

Maximizing clicks can help accelerate the clicks to the site or traffic to the site. The active view feature helps you analyze how much percent of an ad was visible to the end users. But, this won’t assist in any optimization.

Maximizing conversion can help improve the conversion number, but it won’t be specific to the customer who spends the most money.

So custom bidding is the only right option where you can write a script to target customers who spend the most money and have the top transaction return on ad spend.