Real questions from real hiring rounds, each answered as the script you say out loud — with the plain-English version underneath and the red-flag answer named.
150 questions · 396 pages
Facebook and Instagram ads, end to end — pixel and Conversions API, deduplication, attribution after the March 2026 click split, audiences, creative testing under Andromeda, Advantage+ Sales, scaling and the scenario round. For performance marketing, paid social and media buying interviews.
Read the handbook →
122 questions · 165 pages
The programmatic trading interview: Display & Video 360 line items and insertion orders, bid strategies, audience targeting, RTB mechanics and optimisation. Collected first-hand from working traders, campaign managers and media buyers who sat these interviews themselves.
Read the handbook →
97 questions · 295 pages
Campaign Manager 360 and the ad ops interview: Floodlight tags and conversion counting, trafficking, placements and click trackers, view-through attribution, and the discrepancy questions that decide the round.
Read the handbook →
150 questions · 217 pages
The publisher side of the auction — Google Ad Manager and AdX, MCM, header bidding and Prebid, unified pricing rules, ads.txt and sellers.json, viewability and yield management. For Publisher Monetization, Yield Manager, Ad Ops and Solutions Engineering roles.
Read the handbook →Not interview books — operating manuals for the platform itself.
174 pages · 26 chapters
Every tile in Kokai explained, full campaign walkthroughs, the optimisation playbooks and a troubleshooting decision tree — including the Kokai Zuma update from August 2026. Written for traders with a login and nobody sitting next to them.
Read the guide →Still stuck? Ask us — we will tell you honestly if none of them fits your interview.
Datametrik · Ebooks
Every book here started the same way — a question someone asked that the internet answered badly.
Some of them are interview handbooks. Those exist because of a pattern that kept repeating: someone who could genuinely run the account, traffic the campaign or read the report would sit down in an interview, get asked why, and freeze. Not from a gap in ability, but because nobody had ever made them say the answer out loud. Every question in those books is one that has actually been asked in a hiring round, and every answer is written as a script you can speak in under a minute — with the plain-English version underneath it and, on the questions that end candidacies, the wrong answer quoted so you can hear yourself about to say it.
The rest are working guides, written for the person who already has the login and no colleague sitting next to them, and who needs the thing explained properly once rather than summarised badly across a dozen blog posts.
What they share is the standard. Nothing here is a blog series reformatted into a PDF. Everything is checked against the live platform before it ships, worked examples use real account figures rather than round ones, and where a claim depends on platform behaviour that moves, the book says so — so you can re-check it before quoting it in a room.
All of them are PDFs you download instantly and keep, with free lifetime updates at the same link. Ad tech rewrites itself often enough that this matters: the next edition arrives without another payment.
Pick what you need above.
A note on what these will not do. No book gets you a job you are not ready for. None of these can hand you the live account experience a senior role genuinely requires, and anything claiming otherwise is selling you something.
What they do is make sure you are never rejected for a reason that was fixable — a term used loosely, a follow-up you had not thought about, a diagnostic you could not sequence, a platform change you had not heard of. That is a large share of rejections, and it is the share you control.
If you are not ready to buy, start here. Each of these is free, and each is the background to a chapter in one of the books above.
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